Our Founder

Joanne Bintliff-Ritchie, Founder and Principal of JBR and Associates, specializes in Workforce and HR Analytics, HR Transformation, and People and Organization Integration. Joanne’s strong reputation stems from her innovative approach to aligning HR strategy and capabilities to the economics of a business; and, building workforce solutions that enable leaders to manage their organizations more proactively and effectively.

Prior to forming JBR and Associates, Joanne worked for leading companies such as DoubleStar, Cigna, AstraZeneca, and McKesson. At DoubleStar Joanne was responsible for directing product strategy, thought leadership, and strategic consulting services related to the company’s Workforce and HR Analytics practice. Such work often involved helping clients show the impact of workforce performance and talent management practices on financial, customer and operational outcomes using workforce analytics. At AstraZeneca Joanne successfully led the US People Integration activities resulting from the divestiture of the AstraMerck joint venture and the global merger of Astra Pharmaceuticals and Zeneca. As an HR leader, Joanne has transformed HR organizations by setting a vision, introducing needed capabilities, engaging staff and partners, and aligning solutions to business strategy and needs. Joanne’s additional experience includes work in Recruiting, Communications, Team Dynamics, Organization Development, and Employee Engagement.